If you answered "yes" to any of those questions, our brand new course will be invaluable! Especially in this market, there's an amazing amount of competition just for attention. If your current photos make your horse resemble a yak more than an equine, no matter how many points they have or championships they've won, you won't get the interest you need to sell.
For example, say you're looking for a dressage horse, and have a $12,000 budget. If these two horses came up in the search, judging solely on the photos below, which would you be more serious about?
If you picked the second horse, you're among the majority. But why did you pick that horse over the other? Because the photo shows the mare off to her best, and that she's likely worth the money! Would it surprise you to learn that both images are of the exact same horse? Sure is!
Starting to see what I mean? Image is everything in the equine advertising world.
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Course Outline
May be changed slightly to best suit the needs of the class
Week 1 - Introductions
- Getting to know everyone (and their horses!)
- Basic camera overview - point & shoot and SLR
- Breed/discipline research - homework assignment
Week 2 - Preparations & Beginnings
- Shoot preparations - venue, horse, handler, props
- Choosing pleasant backgrounds and lighting
- Head, neck, and useful detail shots
Week 3 - All About Conformation
- Conformation and type evaluation
- Conformation troubleshooting
- Conformation shoot (most difficult)
Week 4 - Action Shots
- Choosing the correct rider, tack, etc.
- Under saddle - what to shoot and what to look for
- Difficult action (jumping, cutting, etc.) & liberty shots
Week 5 - Putting It All Together
- Choosing your images and mildly enhancing
- Create an actual or fictional ad for your sale horse
- Last tips and tricks, final questions asked
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